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Welcome to Aura East
A curated lifestyle range inspired by the East, for you.
Discover the world of traditional-modernism & contemporary Indian fashion paired bespoke jewellery at Aura East. We meticulously curate our collection to bring on-trend & timeless looks, colours and designs from the East to the South African Market.
Our carefully selected range of products reflects the rich cultural heritage and craftsmanship of India. We are passionate about offering exquisitely designed Indian wear and jewelry, handpicked to meet the discerning tastes of our customers. Explore our collection and immerse yourself in the beauty of Indian fashion and craftsmanship.
A little about us
Traditional Modernism
We are pleased to introduce our distinctive collection, characterized by a unique range of styles and an exceptional color palette that differentiates us in the marketplace. Our meticulously curated pieces seamlessly blend traditional elements with contemporary influences, inspired by global trends. Each item is thoughtfully designed to instill a sense of uniqueness and confidence, inviting you to explore a renewed relationship with Eastern fashion. Experience a shift from conventional designs and embrace a fashion narrative that celebrates your individuality.
Inspired by you
At Aura East, we’re all about empowering you to feel absolutely confident and discover exciting new dimensions of yourself! We’re on a mission to unlock a redefined sense of beauty and elegance, completely reshaping how the world views the traditional, yet modern woman. We wholeheartedly celebrate women of walks of life, recognising that it’s your unique differences that make you stand out! Our range is curated with this passion for inclusivity and self-expression in mind, and we can't wait for you to explore and soak in the sensory beauty.
Affordable Elegance
Discover the exceptional value we bring to the market with our premium high-end designs. Our distinctive collection not only stands out but also offers incredible affordability to our customers compared to other high-end options. We believe that everyone deserves access to premium styling and design, which is why we strive to make luxury accessible without compromising quality. Experience the perfect blend of elegance and value, ensuring you look and feel your best without breaking the bank.